Articles

AI, agents and CRM in plain language

Short reads for people who want to understand and use these tools at work, without the jargon.

Artificial intelligence

What is an LLM, without the jargon

An LLM is the engine behind ChatGPT, Claude and Gemini. Here is how it works, where it helps in everyday life, and why it sometimes makes things up.

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AI agents

Agentic AI: when AI stops just answering and starts doing

What agentic AI is, how an AI agent works under the hood, and how it can help people and professionals, plus the precautions worth taking.

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CRM and sales

CRM: what it is, who it's for, and how to use it well

What a CRM is, what it keeps track of, who it makes sense for, the most common mistake when adopting one, and where AI fits in.

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